Bolt & KOC

Bolt Marketing Group is a Portland-based event and experiential marketing agency. They utilize high-impact event marketing to increase brand awareness and improve brand engagements. Bolt helps their clients bring their brand to their target consumers and improve brand loyalty.

Kids Obstacle Challenge (KOC) is an adventure and obstacle course race series for kids ages 4-14, with 15+ fun and challenging obstacles and mud. It is the largest touring obstacle and adventure course event series designed specifically for kids and their parents. KOC's mission is to inspire kids to overcome obstacles, on course and in life, while forging family bonds. They are committed to fostering a more active, adventurous, and perseverant younger generation.

As a team of only 6 full-time employees, Bolt Marketing Group and Kids Obstacle Challenge have given me the opportunity to wear a plethora of different hats in the professional community of live events and experiential marketing. I was an event director, recruiter, sponsorship and vendor saleswoman, customer service manager, marketer, inventory tracker, producer, event executer, travel coordinator, and brand ambassador to name a few.

Event Director and Recruitment Manager (TA & TM) – January 2019 to July 2020
Events and Recruitment Manager (TA & TM) – January 2018 to January 2019
Event and Experiential Marketing Coordinator – August 2017 to January 2018
Registration Manager and Recruitment Coordinator (TA & TM) – February 2017 to August 2017
Brand Ambassador – June 2016 to February 2017

Client Management – Created estimates, proposals, and workback schedules for clients; Managed sponsor relationships by analyzing campaign performance to ensure the client’s goals were achieved and execution at each event was flawless; Point of contact for all on-site sponsor and vendors

Sales – Negotiated pricing for sponsorship and vendor sales including footprint space, goodie bag inserts, branded signage, etc.; Created the Affiliate Program and Corporate Group Ticket Sales Program to increase ticket sales

Event Director/Manager – Performed site visits to venues to meet with the venue managers and plan out the land for the festival area, parking, course map, etc.; Created the Run of Show for each event giving a breakdown of every task, time of completion, and team members involved for effective set-up, event execution, and tear-down; Managed execution at 26 of the national events during the 2018 and 2019 tours each with 8,000+ attendees; Oversaw all action items that arose from post-event Core Team reports for improvements to ensure success at subsequent events

Recruiting – Included Talent Acquisition, Talent Management, and some HR; Managed over 550 in-market brand ambassadors, including sourcing, interviewing, hiring, on-boarding, training, and pre- and post-event communications since 2017; Recruited and solidified bookings for over 420 volunteers from over 40 non-profits

Travel – Managed the $140K budget including flights, rental cars, Lyfts/Ubers, and lodging; Booked and coordinated all travel with Core Team and Executives

Customer Service – Handled customer complaints that arose at the events; Constructed the customer service system back in 2017 which is currently in use today; Trained new customer service team members

Inventory Management – Ordered and tracked inventory of all event supplies including cups, zip ties, garbage bags/bins, wristbands, waivers, merchandise, bammies, sunscreen, and more

Production – Coordinated with the Design Team to manage production of branded assets including tents, flags, a-frames, trailer wrap, etc.; Sourced and coordinated production vendors such as port-o-potties, parking attendants, dirt, dumpsters, fencing, excavators, hay, and water